Explore the Blue Medina
Chefchaouen’s medina is small and uncrowded, making it easy to explore and certainly one of the loveliest in Morocco. The winding paths will keep you curious, but its small enough that you’ll never get too lost. Most of the buildings are painted a blinding blue-white, giving them a clean, fresh look, while terracotta tiles add an Andalusian flavour.
The shopping here is much easier than in other parts of the country - the merchants tend to be mostly quiet until you ask for their prices, and are in general quite friendly and open to chatting. While Fes and Ouarzazate are better for rugs and leather goods, Chefchaouen is a great place to pick up smaller souvenirs and get a taste of shopping in Morocco.